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JP Morgan Chase

Objective

Increase online web sales, email list and cost per transaction

SOLUTION

Identify high quality key words, optimize landing pages and activation
with the technology Influencer360.

To increase credit card applications through Pay Per Click and Organic Traffic Sources.

Test online acquisition of credit cards applications through PPC and Referrals (paid vs. free)

CAMPAIGN RESULTS

We dropped marketing costs for completed app by 75% through Earned Media when compared with targeted Direct Mail.

Visitors / Month

Completed Signed Applications

%

Conversion Rate: visitor to app)

Market lift with Influencer360:

We dropped marketing costs for completed app by 75% through Earned Media when compared with targeted Direct Mail.

%

Of all visitors from Referrals

%

From Paid Advertising

%

Overall Budget Reduction

%

Reduction in Cost per Name

Key Performance Indicators

Significant decrease in marketing costs when compared to Direct Mail within the first month of the campaign. Initial expectations were 2 apps, our team completed 50.

We maintained all data in a secured and legal framework.

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