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Domino's Pizza

Objective

Increase online web sales, email list and cost per transaction

Solution

Develop a strong lead magnet, landing pages, and sharing incentives

Grow a prospect database by using emails from loyalty list and sharing

Push visitors with coupons to eCommerce site

Maintained all data in a secured and legal framework

Campaign Results

We increased share of wallet during campaign online on orders from $21/order on average to $29/order.

Online Share

Online sales in Canada grew from 5% to over 30% over the course of the year.

Total eMails in the system

Total Visitors

Total Engaged Referrals

total revenues

$218,000

New Opt-in Value

$70,440

Coupons

$23,000

Direct sales

$125,000

revenue lift

%

Increase in Visitors

%

Increase in new eMail capture

%

Overall budget reduction

%

Reduction in cost per name

Key Performance Indicators

We built a database of 7,000+ prospects and increased revenue per order by 27%.

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