Increase online web sales, email list and cost per transaction
Develop a strong lead magnet, landing pages, and sharing incentives
Grow a prospect database by using emails from loyalty list and sharing
Push visitors with coupons to eCommerce site
Maintained all data in a secured and legal framework
We increased share of wallet during campaign online on orders from $21/order on average to $29/order.
Online sales in Canada grew from 5% to over 30% over the course of the year.
Total eMails in the system
Total Engaged Referrals
New Opt-in Value
Increase in Visitors
Increase in new eMail capture
Overall budget reduction
Reduction in cost per name
Key Performance Indicators
We built a database of 7,000+ prospects and increased revenue per order by 27%.