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Objective

Develop a social media program to acquire additional opt-­‐ins for marketing purposes using engagement and sharing on various social media platforms.

Key Performance Indicators

Lower costs of campaign by amplifying results through Social Media

Determine impact of influencers

Capture email opt-­‐ins for follow-­‐up marketing

Understant the demographic make-­‐up of opt-­‐ins.

%

Paid Traffic Lift

Total Visitors

Opt-ins.

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