Develop a database of influencers and generate new digital and social revenues from advertisers.
Develop a Social Campaign to influence users to engage from TV and Web
Encourage sharing through an Emmy Red Carpet Event in Hollywood
Integrate to each shows Web, mobile and social sites
Run in 30 US TV Markets, profile 168 top celebrities
We brought 29,643 new email contacts in one month. 80% came from TV Viewers.
ROI from new assets
influencer market lift
Increase in Visitors
Increase in Facebook Likes
Visits from Earned/Social Media
Of sharing from Facebook
Key Performance Indicators
Influencer360 built a database of 29,643 email contacts and measured the effectiveness of CBS’s TV Programs in powering Social Interaction.
Identified over 230 influencers who brought in at least one contact.