
Objective
Build a database of credit card customer emails and an email database of non credit card customers
Solution
We recommended a microsite with access to store coupons, a contest with extra entries for sharing.
Campaign Results
Influencer360 dropped marketing costs by 90% through Earned Media or Influencers.
Total Visitors
Total Emails Captured
Total Coupons Printed
Influencer market lift
%
Increase in Visitors
%
Increase in new eMail capture
%
Overall budget reduction
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