Bank of Montreal


Develop email leads for business banking products.


Existing BMO customers – segmented offers

Grow a prospect database through referral sharing and online marketing.

Landing Pages

The result was an influencer recommended micro-site with access to product coupons and a contest with extra entries for sharing.

Campaign Results

Our team dropped the marketing costs by 45% through referrals (free from sharing) and Influencers.

Total visitors


Total email captured


total offers selected


revenue lift


Increase in Visitors


Increase in new email captures


Overall Budget Reduction


Reduction in cost per name

Key Performance Indicators

We built a database of 15,000 potential prospects and measured the effectiveness of BMO’s social media marketing channels.

Maintained all data in a secure and legal framework.

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