Bank of Montreal
Develop email leads for business banking products.
Existing BMO customers – segmented offers
Grow a prospect database through referral sharing and online marketing.
The result was an influencer recommended micro-site with access to product coupons and a contest with extra entries for sharing.
Our team dropped the marketing costs by 45% through referrals (free from sharing) and Influencers.
Total email captured
total offers selected
Increase in Visitors
Increase in new email captures
Overall Budget Reduction
Reduction in cost per name
Key Performance Indicators
We built a database of 15,000 potential prospects and measured the effectiveness of BMO’s social media marketing channels.
Maintained all data in a secure and legal framework.