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Alzheimer

Objective

Increase the donation amount and the database of donors and sponsors, while increasing awareness of Alzheimer’s Disease.

Marketing Strategy

Build the database

Create engagement

Increase donations

Boost awareness

Create 2 landing pages to build the database, send 6 emails that will create engagement and sharing,
and capture leads from a lightbox widget (placed on the Client website).

$5 microsite (landing page + sharing page)

√ Design, production, URL purchase, content development and testing

√ A/B testing as required

√ Bi-lingual – English and French versions

$45 microsite (existing donor site)

√ Design, production, URL purchase, content development and testing

√ A/B testing as required

√ Bi-lingual – English and French versions

total revenues

$218,000

New Opt-in Value

$70,440

Coupons

$23,000

Direct sales

$125,000

revenue lift

%

Increase in Visitors

%

Increase in new eMail capture

%

Overall budget reduction

%

Reduction in cost per name

Key Performance Indicators

We built a database of 7,000+ prospects and increased revenue per order by 27%.

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